I worked with the Supergoop! marketing team to create two sets of short animated videos (and a one-off) to run as ads on Instagram. I was tasked with devising a set of videos highlighting through motion the attributes of the products, ie: smoothing; invisible; oily; etc. For the second set, I worked more simply, creating simple colorful videos of each product. The one-off video I created was to celebrate their inclusion in Allure’s Best of Beauty Awards, with kinetic typography.

For the sake of interest for this portfolio site I’ve mixed up their order and added music in the video compiling them below.

Branding explorations for a restaurant in New York's Little Italy neighborhood which served instagram ready brunch food. Much like its sister restaurant which I also worked for, the starting off point is 50s and 60s motorcycle & car culture. I drew on old posters of motorcycle races; photos of rusted out cars; and pictures of Cuban architecture.

I wrote and designed this style guide for marketing purposes both internally and externally. This was given to companies that DailyMail partners with for events, DailyMail’s internal events team, as well as its sales and marketing staff. In it I pedantically outline such things as: how to properly apply our logo to anything from an email signature to a step and repeat banner. I also address such matters as the proper use of typographic hierarchy within decks; and naming conventions of the brand itself.

In order to reach Converse’s sweet-spot target of 16-24 year olds with immersive, engaging and customized executions on DailyMail.com’s Snapchat Discover. We created animated ads that swipe up to a customized e-commerce experience designed by DailyMail.com’s in-house creative team. Also embedded is custom DailyMail.com/Converse branded videos for additional engagement.

This is a mockup a proposed interactive article built by Daily Mail featuring content from its archives hosted on a standalone webpage linked to dailymail.com. It’s purpose is to build awareness of the forthcoming Showtime limited series “Escape at Dannemore,” which is based on true events described in the article and its accompanying videos and interactive timeline.

Since 2008 I have been quietly running a music blog which I share with friends and collaborate on articles and sometimes mixtapes. Although these were mostly released in the time of mp3, and not in the time of CD-Rs, I treated their cover art as if they were, and also took the opportunity to experiment with layout and type.

Illustrated booklet of the poem "The Haunted Palace" from the short story "The Fall Of the House Of Usher" by Edgar Allan Poe. Printed by hand using offset photo-lithography.

School Project, 2012

Like an Idiot I sailed to Bermuda from Massachusetts, but i survived to tell the tale through words and pictures.

Posters for various events.

A general overview of Fukuda's career, including examples of his work, an essay I wrote about him, and a time-line of important events in his life
and his native Japan.

Created for a History of Graphic Design class at Parsons School of Design.