Social Media Marketing

Supergoop Instagram Posts

I worked with the Supergoop! marketing team to create two sets of short animated videos (and a one-off) to run as ads on Instagram. I was tasked with devising a set of videos highlighting through motion the attributes of the products, ie: smoothing; invisible; oily; etc. For the second set, I worked more simply, creating simple colorful videos of each product. The one-off video I created was to celebrate their inclusion in Allure’s Best of Beauty Awards, with kinetic typography.