Daily Mail Branded Content Videos

As part of the marketing team at Daily Mail, I help conceive and execute branded content videos for (mostly entertainment) clients, leveraging the reach and voice of the Daily Mail brand to promote products (mostly entertainment shows) across social media, and on the Daily Mail site paired with branded articles and surrounded by accompanying ads.

CBS Tell Me a Story Trailer Promo

For CBS, I helped craft a narrative around the second season trailer of Tell Me A Story weaving in behind the scenes facts into a compelling narrative about the show.

Daily Mail for E! True Hollywood Stories

Daily Mail teamed up with E! to create exclusive branded content centered around the 2019 season/reboot of E! True Hollywood Stories. We interviewed reporters and editors who wrote about events covered in the E! series as they happened, and provided insights and color to the stories as only they could. I was involved with ideating the concept, storyboarding, shooting, editing, and creating graphics for all five videos.